(MENAFN – Jordan Times) More than 1,500 IT professionals and experts will convene in the capital next month to explore the latest innovations in cloud computing technology at the 2011 Microsoft Open Day. The two-day event, which starts November 1, provides an opportunity to showcase advanced innovations and IT business solutions and exchange views on these issues, Husni Khuffash, Microsoft Jordan country manager, told reporters yesterday. “At this year’s conference, the main focus is the private cloud, which gives companies the control to manage their IT across physical and virtual server environments,” he said. Several “unique and innovative” Jordanian projects in the field of IT will be displayed at the event, Khuffash elaborated. Explaining the importance of cloud computing, he said: “It can help cut costs. Adopting cloud computing enables companies, regardless of their size, to use the latest advanced technologies and solutions as the cloud is always up to date.” Umniah CEO Ihab Hinnawi agreed. “Cloud computing is the future. It is inevitable. Companies that do not use cloud computing will not be able to compete,” he said at the press conference. “Companies that are late in making the decision to use cloud computing will be lagging behind and that will affect their competitiveness,” Hinnawi added. Umniah’s cloud computing case study will be showcased at the open day.