Being a highly-prized unicorn can be tough.
Alan Patricof, co-founder of venture capital firm Greycroft Partners, said there could be troubled times ahead for startups that have so far been much loved by flush investors.
When these unicorns that have only one exit opportunity, which is to go public, when they get to a certain price, the number of potential buyers is very, very limited so they are going to be affected by the normal metrics that go along with a public company.
This is the stage when he sees things taking a negative turn since investors tend to have extremely high expectations.