”It’s a win-win-win situation,” says Claire Johnson, a PhD student at the University of Adelaide who is researching corporate volunteering. She believes companies are turning away from sponsorship in favour of corporate volunteering. ”I think people can be cynical about sponsorship. The idea that the company can give money to a group and get advertising…
Author: Merita Marketing
Open Source Competition in the Clouds
Folks are beginning to line up behind the idea of Open Source Clouds. Let the competition begin.
London 2012 chief says he supports Dow sponsorship
London’s 2012 Olympic committee are taking heat on Dow’s sponsorship of the games. The committee says Dow came up with the best sustainable proposal to wrap the stadium “by quite a distance”. At issue is the world’s worst industrial accident, the 1984 Union Carbide tragedy in India, which left an estimated 15,000 dead and injured…