Day two included another round of interesting speakers. We began with a horse of a different color as Paul Orfalea, Founder of Kinkos, shared his store, advice and leadership style (close the door and let the kids run the store). Then we moved on to customer satisfaction and the Net Promoter Score as described by Fred Reichheld, auther of The Ultimate Question. That question being. “Would you enthusiastically recommend our company to a friend?” That’s it. Get them to rate this on a scale of 1 to 10 and if you get a 7 or lower ask them if it is ok for someone to call them. Kaihan Krippendorf, auther of The Art of the Advantage then walked us all through the famous 36 Strategems of eastern warfare. The key to using these is to master the patterns in order to quickly apply the appropriate strategem as you confront different competitive and negotiation situations in your business and personal life. The day concluded with a magical addition to the schedule. Literally, we were entertained by a magician who suggested we should not forget to enjoy the ride and remember the kid in all of us.